Tagging Targets Teen Births: “For a good time call 263-8331”
United Way of Milwaukee will unveil its two-pronged teen pregnancy media campaign this week. Business community ads highlight the impact of teen births—lack of qualified workers and taxpayer costs. The youth message consists of signs at 20 bus shelters and on 15 city buses with the “For a good time” teaser. When the number is called, a teen voice talks about the "good times" she’s having as a teen mom backed up by a screaming baby. The only message is “think about it”.
With a one year price tag of $650,000, we’d like to know your opinion of the campaign. Visit our blog www.thekeypiece.blogspot.com and record your tasteful comments.
posted by the key piece at 4:15 PM
1 Comments:
What a dreadful use of $650,000 - in no way does this ad campaign target an audience. I'm sure hundreds of teens that could use this information drive past these signs without giving a second thought, while hundreds more - such as myself (32 years old, married) are just curious enough to look up the number, only do dismiss the message as it doesn't apply to us.
If a viewer can't even determine if the ad is directed at them unless they write down a phone number and call at a later time, then it's certain to have minimal impact - if any.
December 31, 2006 at 8:48 AM
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